Last week, Pantone announced the color of the year 2023: Viva Magenta 18-1750.

Pantone is the american company specialized not only in colors, but also in fashion and design. Each year, a dedicated team studies the current and upcoming cultural and social tendencies in every field where colors are involved: art, culture, design, and so on. That means no choice is random: the team considers what people around the globe are experiencing, and what they are expecting from the upcoming year. This way, the color Pantone of the year becomes both a symbol and a wish for good fortune.

Isposas Luxury Weddings & Events is always keen on playing with colors, and we are happy to include the latest tendencies to our work. After Pantone’s color of the year 2022 Very Peri, we are now ready to include the new shade in 2023 moodboards and sketches, for all the newlyweds who wish to use it in their wedding!

Qualities of Pantone of the year 2023

The magenta shade belongs to the reds family, and we all know that red is the color of love, but also of strength and courage. It is energizing and exciting.
Very Magenta is a very peculiar shade, not as common as red, and it really stands up. It shows a singular, brilliant and slightly eccentric personality – somehow outside the box.

Pantone believes that colors are a great way to express ourselves, our emotions and expectations, which are not always that easy to show. Viva Magenta invites us to dare, to step outside our comfort zone, even to play a little, and mostly to feel proud of our uniqueness.

“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative”

Brave, exuberant, joyful: this is Viva Magenta’s personality as described by Pantone. A shade that wants to bring strength, energy and optimism, to celebrate life and write new stories after a long hard time for everyone. A beautiful meaning – and quite in line with a wedding mindset!

Brides and grooms who chose this color for their decorations show vitality and energy. They are not afraid to show their love to the world: they can’t wait to joyfully express it in all its uniqueness, and to celebrate it with their loved ones. Viva Magenta can easily be the fil rouge that connects all the people of a wedding together, leading them to celebrate such an important time with happiness and joy!

allestimento nozze matrimonio viva magenta

How to match the Pantone of the year

Viva Magenta is a bright and bold color that pops up to the eye while maintaining a touch of elegance. For this reason, it is mostly emphasized by more neutral shades. Pantone suggests tonalities of gray with tones of blue, purple, silver or kaki.

If you want to use this red for your wedding, there are many options for you to choose.

For a glamourouss look for your decorations, just match it by contrast with silver and gray to enrich the reception area or the ceremonial space. Or, you can choose a palette of similar tones, with clearer shades of magenta and pink: pick your favorites for a bright and joyful mise en place, or for a tableau de mariage that won’t be unseen. If you’re more up for a country-style wedding, match the 2023 Pantone with white and green for your flower decorations using branches, leaves, and white/magenta flowers.

Try using Viva Magenta for the details of your decorations, to give a small touch of energy and personality – and maybe a little bit of rebellion, too: bridesmaids accessories, candles, and ribbons made of light fabrics like chiffon are perfect to enhance the most unique details while maintaining the elegance intact. As for the flowers, you may want to choose the kinds with pastel and peach-rose shades, and create contrast with the brighter ones, like magenta-colored english roses. 

As usual, if you have questions or if you need help to create your own palette using this year’s Pantone, feel free to contact me.